Wow Skin Science Approach and The blogging Angle

INTRODUCTION

In United States, Wow skin Science is the first to bring Apple Cider Vinegar to Haircare. The journey started with its Apple Cider Vinegar Shampoo. This product of Wow Skin science can be called as a hero product as it saw remarkable success on Amazon in both India and the USA. The consumer trend is shifting towards Natural ingredients. This has benefitted Wow skin care as the products address the growing concerns about harsh chemicals like silicones and parabens.

Wow Skin Science has a diverse product portfolio, with over 300 SKUs spanning various categories. The brand is based in Bangalore, India. After a failed startup, the team established the D2C brand in 2014. The brand has a very diverse portfolio of premium quality products. The customers are loyal to the brand. According to the source, the brand is expected to cross the mark of 122 Mn by FY25. But the question comes how did they do this?

The Mixed Approach

Few years ago the customers were trying to move away from the chemical products. Also, some products like apple cider vinegar were used as they had some effects on skin. After viewing and observing the above two things, the approach taken by the startup is not only natural but also scientific. To modify the effectiveness of the product, the startup use safe chemicals and natural products. In business, perfect timing and perfect place are most important things. The founders understood this and thus launched the startup.

Today, the startup boasts with more than 200 products in the field of beauty and wellness.

Wow Skin Science emphasizes natural ingredients and chemical-free formulations across its product range, aligning with the brand’s core messaging and catering to the preferences of its target audience.

THE BLOGGING ANGLE

Wow skin care has been posting blogs consistently in various languages. The startup has been posting blogs in English and various other languages of South India. The content writers have written numerous blogs on the website. They have focused on keywords like skin and hair care. This has made them go up in ranking on Google. With more number of visits, more sales occurred. This blogging angle has also helped the startup get more and more sales.

Conclusion

In the beauty and wellness market of India, Wow skin care has shown a perfect marketing mix. This offer of natural and scientific ingredients merged with numerous number of blogs at right time has helped Wow skin science grow in the field. Moreover, the website claims that dermatologists test the products. The fusion of all these things has led the startup to become unsurmountable in the field.

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