Troo Good, a millet-based snack brand, has raised Rs 72 crore
Troo Good, a millet-based snack brand, has raised Rs 72 crore in a recent funding round. This exciting news marks a significant milestone for the Hyderabad-based company. Let’s dive into Troo Good’s journey and explore what makes them stand out in the snack industry.
The Troo Good Story: From Chapatis to Chikkis 🌾
Founded in 2018, Troo Good started with a simple idea: making nutritious millet-based chapatis and parathas. They began by selling 800 units daily to schools, IT companies, and cloud kitchens[1]. By the end of their first year, Troo Good introduced India’s first millet chikki, which became their flagship product[1].
Key Milestones:
- 2018: Company founded
- 2018: Introduced millet chikki
- 2021: Won “Best Start-up Connected with Public Funds” award[1]
- 2024: Raised Rs 72 crore in funding
Troo Good’s Impressive Growth 📈
Troo Good has experienced rapid expansion since its inception. Here’s a look at their current numbers:
| Metric | Value |
|---|---|
| Daily Chikki Sales | 15-20 lakh bars |
| Children Served Daily | Nearly 10 lakh |
| Distribution Outlets | 30,000 |
| Schools Reached | 20,000-25,000 |
| Manufacturing Units | 4 |
| Daily Production Capacity | 25,000 kg chikkis |
| Employees | Approximately 300 |
Troo Good’s Market Presence and Future Plans 🗺️
Troo Good currently operates in several Indian states:
- Andhra Pradesh
- Telangana
- Karnataka
- Odisha
- Chhattisgarh
With the new funding of Rs 72 crore, Troo Good aims to expand across India and even enter the UAE market[6].
Financial Performance and Goals 💰
Troo Good’s financial journey has been impressive:
| Fiscal Year | Revenue |
|---|---|
| 2022-23 | Rs 53 crore |
| 2023-24 (Target) | Rs 100 crore |
Troo Good’s Marketing Strategy 🎯
Troo Good’s success can be attributed to its clever marketing approach:
- Focus on Nutrition: Highlighting the health benefits of millet-based snacks
- Affordable Pricing: Offering products at Rs 5 and Rs 10 price points[6]
- School Partnerships: Serving nutritious snacks to children
- Local Sourcing: Using locally sourced ingredients to keep costs down[6]
- Women Empowerment: Employing local women in manufacturing units[6]
The Millet Snack Market Opportunity 🌟
The Indian snacking market is booming:
- Worth about $12 billion in FY21
- Expected to grow at over 12% annually for the next decade
- Chikki market alone estimated at $1 billion[2]
Troo Good is well-positioned to capture a significant share of this growing market.
What’s Next for Troo Good? 🔮
With the fresh funding of Rs 72 crore, Troo Good has exciting plans:
- Expand to new markets across India
- Set up two more manufacturing units
- Develop new product lines (millet-based noodles and cookies)
- Increase production capacity
- Strengthen research and development
Conclusion: A Bright Future for Troo Good 🌈
Troo Good, a millet-based snack brand, has raised Rs 72 crore, setting the stage for remarkable growth. Their journey from a small chapati maker to a major player in the millet snack industry is truly inspiring. With their focus on nutrition, affordability, and local empowerment, Troo Good is poised to make a lasting impact on India’s snack market.
As they continue to expand and innovate, Troo Good is not just selling snacks – they’re promoting healthier eating habits and supporting local communities. It’s an exciting time for this millet champion, and we can’t wait to see what they’ll achieve next! 🎉
Sources:
[1] YourStory
[2] The Economic Times
[6] The Economic Times (second article)
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