The Rise Of Beyond Snack: Alappuzha’s Innovative Take On Banana Chips
Beyond Snack: Revolutionizing Banana Chips
In South India, banana chips are more than just a snack; they are an emotion. Many people in Kerala eat them regularly. One man, Manas Madhu, saw an opportunity in this beloved snack. He wanted to share it with the world. His journey from a corporate job to founding Beyond Snack is inspiring.
A Dream Takes Shape
Manas Madhu had a comfortable job as a senior consultant at Capgemini. However, his love for banana chips made him dream big. He wanted to make banana chips popular worldwide. In 2015, he quit his job and moved to Kerala. His goal was to study the banana chips industry closely.
Madhu believed that banana chips were underrated. He thought they could be as popular as potato chips. His vision was to build a brand that would stand alongside big names like Lay’s and Bingo.
The Birth of Beyond Snack
Madhu co-founded Beyond Snack with Jyoti Rajguru and Gautam Raghuraman. They started the company in 2020 in Alappuzha. The startup aimed to revolutionize banana chips. They wanted to ensure every packet had the same taste, texture, and thickness.
The founders worked hard to standardize the production process. They believed consistency was key to gaining customer trust. Beyond Snack’s banana chips come in various flavors, including original salted, peri peri, salt and black pepper, sour cream onion and parsley, desi masala, and hot and sweet chili.
Beyond Snack: Revolutionizing Banana Chips-Innovation in Production
To achieve their goal, Beyond Snack invested in technology. They automated a significant portion of their production process. This move was crucial for maintaining quality and hygiene. The bananas are not touched by human hands from farm to packet, ensuring the highest standards of cleanliness.
Beyond Snack’s factory is located in Tumkur at India Food Park. The startup’s production capacity increased from 2-2.5 metric tonnes per month to 6.6 metric tonnes. By 2027, they aim to produce 600 metric tonnes monthly.
Flavors for Every Palate
Beyond Snack offers a range of flavors to suit different tastes. The original salted flavor is a classic. For those who like a bit of spice, peri peri and hot and sweet chili are great choices. The salt and black pepper flavor is perfect for those who prefer a subtle taste. Sour cream onion and parsley and desi masala are unique flavors that stand out.
Each flavor is carefully crafted to ensure a delicious experience. The variety of flavors has helped Beyond Snack attract a wide customer base. Whether you like your chips spicy, tangy, or simple, Beyond Snack has something for you.
Expanding Horizons
Beyond Snack is not just focused on the Indian market. The founders have global ambitions. They believe that banana chips can become a popular snack worldwide. The company is working towards building a strong presence in international markets.
Their goal is to make Beyond Snack a household name globally. They want banana chips to be seen as a top choice, just like potato chips. The rise of Beyond Snack from a local startup to a global brand is truly inspiring.
Challenges and Triumphs
Starting a business is never easy. The founders of Beyond Snack faced many challenges. From quitting a stable job to setting up a new business, the journey was tough. However, their passion and dedication kept them going.
The standardization of the production process was one of the biggest challenges. Ensuring that every chip had the same taste and texture required a lot of effort. Automating the process helped overcome this challenge. It also ensured high hygiene standards, which is crucial for food products.
Commitment to Quality
Quality is at the heart of Beyond Snack. The company’s commitment to delivering the best products is unwavering. They source the best bananas from Kerala. Each chip is carefully processed to maintain the natural flavor and texture of the bananas.
The company’s automated production process ensures that the chips are not touched by human hands. This maintains the highest hygiene standards. Customers can trust that they are getting a high-quality product every time.
Community and Sustainability
Beyond Snack is also committed to supporting the local community. They source their bananas from local farmers in Kerala. This helps support the local economy. The company also focuses on sustainable practices. They aim to reduce waste and use eco-friendly packaging.
The founders believe in giving back to the community. Their business practices reflect this belief. Supporting local farmers and using sustainable practices are key aspects of their business model.
The Future of Beyond Snack
The future looks bright for Beyond Snack. The company has ambitious plans for growth. They aim to increase their production capacity significantly. As per the Sources, their goal is to produce 600 metric tonnes per month by 2027.
Beyond Snack also plans to expand its product range. They are constantly innovating to bring new and exciting flavors to their customers. The company’s commitment to quality and innovation will drive its growth.
The Rise of Beyond Snack: A Journey of Passion and Innovation
The rise of Beyond Snack is a testament to the power of passion and innovation. From a small startup in Alappuzha to a brand with global ambitions, their journey is inspiring. The founders’ dedication to quality and consistency has set them apart.
The rise of Beyond Snack is not just a business success story. It is also a story of cultural pride. The founders have taken a beloved local snack and turned it into a product with global appeal. Their journey shows that with passion and dedication, anything is possible.
Conclusion
The rise of Beyond Snack is a story of vision, hard work, and innovation. Manas Madhu and his team have shown that a simple idea can lead to great success. Their commitment to quality and consistency has made Beyond Snack a favorite among snack lovers.
The future holds great promise for Beyond Snack. With their plans for expansion and innovation, they are set to become a global brand. The rise of Beyond Snack is truly a remarkable journey. It shows that with the right vision and dedication, you can achieve great things.
Beyond Snack’s success story is an inspiration to aspiring entrepreneurs. It shows that with passion and hard work, you can turn your dreams into reality. The rise of Beyond Snack is a shining example of how a small idea can make a big impact.
References
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YourStory – Insights from Manas Madhu, Co-founder of Beyond Snack
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Interviews with the founders and key team members of Beyond Snack
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Industry reports on the banana chips market in India
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Data from Beyond Snack’s official website and press releases
