New Service of Magicpin: Magicnow

Hyperlocal delivery startup magicpin has announced the launch of magicNOW, a revolutionary 15-minute food delivery service. Following a successful pilot phase, magicNOW aims to transform food delivery across six major Indian cities. The service promises quick deliveries while ensuring food freshness and cuisine integrity.

A Fresh Approach to Instant Food Delivery

magicNOW operates within a strict 1.5-2 km delivery radius to ensure food stays fresh. Unlike many competitors, the service does not rely on dark stores. Instead, magicpin partners directly with restaurants specialising in dishes with quick preparation times. This innovative approach guarantees that customers receive freshly prepared food every time.

Within the pilot phase which took from 14th Nov to 15th Dec, magicNOW was able to make 75k deliveries in Delhi NCR and Bengaluru. Success of the service has instigated the service industry to take its service portfolio to Mumbai, Chennai, Hyderabad & Pune next.

Powered by Partnerships and Logistics

To power its 15-minute delivery model, magicNOW leverages Velocity by magicpin, a platform aggregating third-party logistics providers. These include popular names such as Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp. By working with these providers, magicNOW ensures seamless and reliable deliveries.

This is evident by magicpin having partnerships with over 2,000 brands and 1,000+ restaurants locally to support magicNOW. Companies such as Burger King, McDonald’s, Wendy’s, Taco Bell, etc., and several well-known local restaurants such as Chaayos and Faasos, too, are associated with the platform. It means that this vast network can help the service deliver the product that accommodate various tastes of the customers.

Competing in a Growing Market

The launch of magicNOW comes at a time when competition in the instant food delivery segment is intensifying. To stand out, magicpin focuses on offering affordable and efficient services. For instance, during Diwali 2024, the company reduced its platform fee to INR 5, making it significantly cheaper than competitors like Zomato and Swiggy.

magicpin also witnessed tremendous growth on ONDC, processing 150,000 daily orders for food and logistics. This marks a staggering 1500x surge in just 16 months. By fulfilling 90% of food orders through major buyer apps like Paytm, Tata Neu, and OLA, magicpin has cemented its place as a leader in the hyperlocal delivery space.

The Future of Quick Food Delivery

According to Anshoo Sharma, co-founder and CEO of magicpin, magicNOW’s mission is clear: “Our focus is on delivering fresh food prepared by restaurants, not through dark stores. This helps maintain food freshness and cuisine quality while enabling quick deliveries.”

By operating within a small delivery radius and collaborating with trusted logistics partners, magicNOW combines speed, quality, and reliability.

A Growing Demand for Convenience

The demand for faster food delivery has grown significantly, with customers seeking convenience and reliability. magicNOW’s unique model addresses these needs by prioritising fresh food, quick service, and affordability.

New Service of Magicpin: Conclusion

magicpin’s strategic focus on customer satisfaction, strong partnerships, and innovative logistics makes magicNOW a game-changer. As competition continues to rise, magicpin’s emphasis on fresh food delivery within just 15 minutes could set new industry benchmarks.

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25 FAQs related to Magicpin

General Questions

1. What is magicNOW?
   magicNOW is a new service by magicpin that delivers food to you in just 15 minutes.
2. Why did magicpin launch magicNOW?
   magicpin launched magicNOW to meet the growing demand for ultra-fast and fresh food delivery.
3. Where is magicNOW available?
   magicNOW is available in six major Indian cities: Delhi-NCR, Bengaluru, Hyderabad, Mumbai, Chennai, and Pune.

Delivery Details

4. How quickly does magicNOW deliver food?
   magicNOW delivers food within 15 minutes.
5. What is the delivery radius for magicNOW?
   magicNOW operates within a 1.5 to 2 km radius to ensure food freshness and quick delivery.
6. Does magicNOW use dark stores?
   No, magicNOW does not use dark stores; it delivers food directly from partner restaurants.

Restaurant Partnerships

7. Which restaurants are partnered with magicNOW?
   magicNOW is partnered with over 2,000 food brands, including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, and Taco Bell, along with more than 1,000 local restaurants.
8. Why does magicNOW partner with specific restaurants?
   magicNOW partners with restaurants that specialize in quick-to-prepare dishes to ensure fast and fresh deliveries.

Logistics and Delivery

9. How does magicNOW ensure fast deliveries?
   magicNOW uses Velocity by magicpin, which aggregates third-party logistics providers like Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp.
10. Are the delivery partners treated fairly?
    Yes, magicNOW ensures that delivery partners are treated in a stress-free and fair manner.

Pilot Phase and Success

11. What was the outcome of the pilot phase for magicNOW?
    During the pilot phase from November 14 to December 15, magicNOW completed 75,000 deliveries in Delhi NCR and Bengaluru.
12. How many food brands were involved in the pilot phase?
    Over 2,000 food brands and more than 1,000 local restaurants were involved in the pilot phase.

Market Competition

13. How does magicNOW compete with other food delivery services?
    magicNOW competes by offering affordable and efficient services, such as reducing its platform fee to INR 5 during Diwali 2024.
14. Is magicNOW cheaper than Zomato and Swiggy?
    Yes, during Diwali 2024, magicpin reduced its platform fee to INR 5, making it cheaper than Zomato and Swiggy.

Customer Benefits

15. What benefits do customers get from using magicNOW?
    Customers get fresh food delivered quickly, within 15 minutes, without compromising on quality or freshness.
16. How does magicNOW ensure food freshness?
    magicNOW ensures food freshness by operating within a strict 1.5-2 km delivery radius and delivering food prepared by partner restaurants.

ONDC and Growth

17. How has magicpin grown on ONDC?
    magicpin has seen a significant growth on ONDC, processing 150,000 daily orders for food and logistics, marking a 1500x surge in 16 months.
18. Which apps does magicpin fulfill orders through?
    magicpin fulfills 90% of food orders through major buyer apps like Paytm, Tata Neu, and OLA.

User Experience

19. How can I order food through magicNOW?
    You can order food through the magicpin app, which is available for download.
20. Can I track my order on magicNOW?
    Yes, you can track your order in real-time through the magicpin app.

Partnerships and Merchants

21. How many merchants are partnered with magicNOW?
    magicNOW is partnered with over 3,000 merchants, including branded and non-branded local restaurants.
22. What kind of restaurants partner with magicNOW?
    magicNOW partners with restaurants that specialize in quick-to-prepare dishes to ensure fast deliveries.

Future Plans

23. Will magicNOW expand to more cities?
    Yes, magicNOW plans to expand its services to more cities in the future.
24. What is magicpin’s mission with magicNOW?
    magicpin’s mission with magicNOW is to deliver fresh food prepared by restaurants, not through dark stores, to maintain freshness and cuisine integrity.

Technical and Operational

25. How does magicpin handle logistics for magicNOW?
    magicpin handles logistics for magicNOW through its platform Velocity, which aggregates third-party logistics providers to ensure seamless and reliable deliveries.

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