SaaS Focused AI Startup Pulse Bags Funding from Endiya Partners

AI startups in India have been making headlines, and this time, it’s the Hyderabad-based SaaS-focused AI startup, Pulse, grabbing attention.  If you’re interested in how AI is shaping up in the SaaS world, then this is a big one.

Pulse has recently raised $1.4 million (around ₹11.8 crore) in seed funding led by Endiya Partners, and the news has spread quickly. Founded just this year, Pulse has already gained strong support, even catching the eye of other angel investors, including the founders of Zluri and Yellow.ai.

With a purpose-built AI designed to support SaaS product teams, Pulse’s platform uses “agentic AI,” meaning it can handle specific tasks autonomously. Instead of just following static rules, it makes decisions on its own, improving with data over time. 

This funding will allow Pulse to expand its team, enhance its AI capabilities, and roll out early go-to-market strategies. If you’re curious about how this young startup plans to make an impact, keep reading.

How Pulse Is Redefining SaaS with AI

Imagine you’re part of a product team flooded with feedback, feature requests, and data from all directions. Product managers often find it hard to manage this load, which can slow down new ideas. Pulse wants to change this with its special AI platform. This platform can look at unstructured data—like customer chats, support tickets, and feedback—and make sense of it all.

For example, Pulse’s AI autonomously generates feature request tickets based on user feedback. It then prioritises these tasks, streamlining the development roadmap. 

That’s not all. 

It even creates a product requirements document (PRD) based on timelines, like sprints or quarterly goals. This level of automation takes the manual load off product teams, letting them focus on strategic decision-making rather than spending hours organising information.

The use of agentic AI is what makes Pulse stand out. 

The platform is designed to act, recommend, and adapt based on real-time data. With this funding, Pulse plans to pilot its platform with design partners, rolling out fully within the month. Their goal is to not only gain traction in India but to also capture an initial customer base in the U.S. market starting this month.

Taking SaaS Product Teams to the Next Level

Many SaaS startups face a common problem: bridging the gap between customer feedback and product development. Pulse directly addresses this issue. 

How?

By consolidating all customer data into a single platform, it turns complex feedback into actionable insights. But Pulse doesn’t just stop at analysing. It takes active steps to put important features first, create product plans (PRDs), and even study competitors. The goal is to help product teams work smarter and make better decisions based on data.

One of the major outcomes Pulse aims to achieve is improving user activation rates and boosting metrics like net revenue retention and net promoter scores. These are crucial growth drivers for SaaS businesses, and Pulse’s platform is specifically tailored to deliver on these fronts.

What’s Next for Pulse?

Pulse’s journey is just beginning, and there’s a lot to look forward to. This fresh funding is set to fuel rapid development, but can it position itself as a leading AI-powered solution for SaaS product teams? 

The startup’s ambition to expand into the U.S. market while fine-tuning its AI capabilities is promising. With an aggressive growth plan and strong backing from investors, the future looks bright.

Are we witnessing the next big AI innovation in SaaS? Time will tell, but for now, Pulse seems well on its way to making a lasting impact.

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