Adda247 Acquires Placement Preparation Platform PrepInsta 🎓
Adda247 acquires PrepInsta
Adda247 is a prominent edtech startup in India, founded in 2016 by Anil Nagar and Saurabh Bansal. It offers courses for government job preparation, including state-run banks, government departments, and railways. The platform provides live online classes, video courses, mock tests, e-books, and books in 12 regional languages[1][2].
PrepInsta is a leading placement preparation platform that focuses on helping students prepare for campus placements. It offers resources like coding courses, aptitude tests, and interview preparation materials. Founded to bridge the gap between college education and industry requirements, PrepInsta has become a go-to platform for engineering students[1][3].
Journey of Adda247
- Founding Year: 2016
- Founders: Anil Nagar and Saurabh Bansal
- Focus Areas: Government job preparation
- Growth: Over 40 million monthly users; 2 million enrolled in premium courses
- Revenue (2023-24): ₹243.39 crore with an 88% growth[1][2]
Journey of PrepInsta
- Focus Areas: Campus placement preparation
- Key Offerings: Coding courses, aptitude tests, interview prep
- User Base: Significant number of engineering students
Adda247 Acquires Placement Preparation Platform PrepInsta 🚀
The acquisition of PrepInsta by Adda247 marks the latter’s fourth major acquisition. This strategic move aims to expand Adda247’s reach into private sector job education programs and enhance its offerings in tech and digital skilling[1][2].
Key Metrics 📊
| Metric | Adda247 | PrepInsta |
|---|---|---|
| Monthly Users | 40 million | Not disclosed |
| Premium Users | 2 million | Not disclosed |
| Revenue Growth | 88% (2023-24) | Not disclosed |
| Funding Raised | $63 million | Not disclosed |
Marketing Strategy Concepts 🎯
| Strategy | Adda247 | PrepInsta |
|---|---|---|
| Target Audience | Government job aspirants | Engineering students |
| Language Offerings | Courses in 12 regional languages | Primarily English |
| Content Delivery | Live classes, video courses | Coding courses, aptitude tests |
| Expansion Focus | Public & private sector jobs | Campus placements |
Future Plans 🌟
Adda247 aims to become an integrated player in public and private sector job preparation. With this acquisition, it plans to offer tech and digital skilling programs to over 1.2 million paid users. This aligns with its vision to bridge the gap between government job preparation and private sector skilling[1][5].
Conclusion
The acquisition of PrepInsta by Adda247 represents a significant step in the edtech landscape. By combining their strengths, these startups are poised to offer comprehensive educational solutions for both government and private sector jobs. As they continue to innovate and expand, they are set to make a lasting impact on India’s education system.
Sources
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