Who writes push notifications of Zomato?

Zomato’s push notifications are well-known for their humour and flirtatious tone. The creative messages often feel like conversations between close friends or partners. Recently, the mystery behind these notifications was revealed by Zomato’s CEO, Deepinder Goyal, during an episode of The Great Indian Kapil Show. Let’s delve into how these notifications came to life and what drives their charm.

The Marketing Team: Young, Passionate, and Unconventional

The marketing team of Zomato, as described by Deepinder, is young and passionate. They lack traditional marketing backgrounds, but their creativity knows no bounds. Deepinder shared during the show that he once briefed his team to “build a relationship with customers.” This simple instruction inspired the team to craft witty, relatable messages.

The team’s innovative approach reflects their deep understanding of Zomato’s audience. Their ability to blend humour and personal touch sets them apart from conventional marketers.

Did Deepinder Goyal Write These Messages?

Kapil Sharma, the host of the comedy show, playfully asked Deepinder if he wrote these flirtatious notifications himself. He joked that they seemed like messages meant for his wife, Gia Goyal, accidentally sent to customers. Deepinder laughingly admitted that this happened a couple of times.

He explained that he occasionally wrote notifications himself, inspired by personal conversations. However, he credits the majority of the clever push notifications to his team. Their knack for turning mundane updates into engaging content has been a game-changer for Zomato’s brand voice.

How Humour Enhances Customer Engagement

Humour plays a significant role in Zomato’s communication strategy. The quirky notifications create a sense of connection and familiarity. Customers don’t just view them as updates; they feel like personalised messages.

For instance, a push notification about food offers might read:
“Your hunger alarm just went off. We’re here to fix it.”

These witty lines not only grab attention but also build brand loyalty. Customers appreciate the effort to make mundane interactions enjoyable.

Building a Brand Through Push notifications of Zomato

Zomato’s marketing philosophy focuses on creating a relationship with customers. The team’s approach aligns with the brand’s core values—being fun, approachable, and relatable. Deepinder revealed that this strategy stems from his personal learning about customer engagement.

By keeping the tone conversational and playful, Zomato stands out in the competitive food delivery market. The relatable notifications often go viral, further amplifying the brand’s reach.

Conclusion

The secret behind push notifications of Zomato lies in its passionate, youthful marketing team. While Deepinder Goyal occasionally contributes his personal touch, the team deserves credit for their unique creativity. Their witty, flirtatious messages redefine customer engagement and make Zomato more than just a food delivery app.

Whether it’s a clever notification or a funny meme, Zomato proves that humour and relatability are key to building lasting customer relationships. So, the next time you receive a Zomato notification, remember the creative minds working behind the scenes to brighten your day.

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