Unveiling DRIVE FITT: The Ultimate Fusion Of Cricket And Fitness In India

Introduction

Cricket is a cultural phenomenon in India, capturing the hearts of millions. It’s not just a game; it’s a way of life. With cricket accounting for 85% of India’s sports spending, it’s clear that the passion runs deep. However, there’s a noticeable gap when it comes to top-notch indoor training facilities.

What is DRIVE FITT?

DRIVE FITT is a fitness concept co-founded by Bollywood actress Preity G Zinta and Indian cricketer Shubman Gill.This innovative gym chain is not just about working out; it’s about integrating cricket training into fitness routines. DRIVE FITT aims to provide a space where cricket lovers and fitness enthusiasts can train and stay healthy under one roof.

A Unique Fusion

The core idea of DRIVE FITT is to create a seamless fusion of cricket and fitness.  Whether you’re an aspiring cricketer, a weekend player, or someone looking to improve overall fitness, DRIVE FITT has something for you.

With DRIVE FITT, the traditional gym experience gets a fresh twist. The gym includes world-class cricket training facilities along with advanced gym equipment. This blend allows members to train for cricket and work on their fitness simultaneously.

Why DRIVE FITT Stands Out

DRIVE FITT stands out because of its unique offering. The gym is open 24/7, providing flexibility for people with busy schedules. This around-the-clock availability ensures that everyone can find time to work out, no matter how hectic their lives are.

Moreover, DRIVE FITT is not just about physical exercise. The founders understand that fitness also involves mental well-being. The facility promotes a holistic approach to health, aiming to improve both physical and mental health. Social interaction, fun, and support are integral parts of the DRIVE FITT experience.

Facilities at DRIVE FITT

DRIVE FITT offers a range of facilities that cater to diverse fitness needs. The gym includes:

• State-of-the-Art Cricket Training Facilities: These are designed to help both aspiring cricketers and casual players improve their skills.

• Modern Gym Equipment: From strength training to cardio workouts, DRIVE FITT has it all.

• Yoga Studios: These provide a space for relaxation and flexibility training.

• Personal Training and Group Classes: Members can opt for personalized sessions or join group classes based on their fitness goals.

• Cricket-Infused Training Methods: Developed by Shubman Gill and Australian cricketers Chris Lynn and Ryan Harris, these methods offer a unique approach to fitness training.

Membership Plans

DRIVE FITT offers a variety of membership plans to suit different needs. You can choose from daily, weekly, monthly, quarterly, or annual plans. Annual memberships can go up to Rs 35,000. There are also family memberships available for two adults and one or two children.

Locations and Expansion Plans

The first DRIVE FITT facility will open in Gurugram in October, followed by another in Noida in November. This marks the beginning of an exciting journey. DRIVE FITT plans to expand rapidly, aiming for 300 franchises across India within the next three years. T

The Founders’ Vision

The vision behind DRIVE FITT is clear. Preity Zinta and Shubman Gill, alongside their Australian partners, want to offer something unique to fitness and cricket enthusiasts. They believe that combining these two passions will not only fill a gap in the market but also inspire people to lead healthier lives.

Preity Zinta emphasizes the brand’s mission: “DRIVE FITT represents a unique fusion of fitness and cricket, two passions that resonate deeply with me and a lot of people in India. Our mission is to create an inclusive environment where people of all ages and fitness levels can come together to train, have fun, and stay healthy.”

Shubman Gill shares his perspective: “The seed of DRIVE FITT was my experience of a lack of accessible, quality training facilities. Growing up, this meant hours wasted in commuting between home, the pitch, and the gym. DRIVE FITT will change this with a unique space that integrates world-class gym and fitness facilities with cricket-infused training.”

Impact on Mental Health

DRIVE FITT isn’t just about physical fitness. The founders recognize the connection between physical activity and mental well-being.  By creating a space where people can enjoy cricket and fitness together, DRIVE FITT aims to improve overall mental health.

The Team Behind DRIVE FITT

The team behind DRIVE FITT brings a wealth of experience and expertise. Mark Sellar and Deke Smith, the Australian entrepreneurs, have invested significantly in the venture.

Nikhil Kakkar, former COO of Gold’s Gym, will lead DRIVE FITT’s operations. With his extensive experience, he will ensure smooth functioning and successful franchising.

Conclusion

DRIVE FITT is set to transform fitness in India with its unique blend of cricket and gym facilities. It offers a fresh approach to working out, combining state-of-the-art equipment with cricket training. The brand’s commitment to providing a comprehensive fitness experience makes it a standout in the industry.

By opening its first facilities in Gurugram and Noida, DRIVE FITT is taking the first steps towards a nationwide presence. Whether you’re a cricket enthusiast or someone looking to improve fitness, DRIVE FITT promises a unique and enjoyable experience.

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